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Visual Marketing: Taking a Second Look at Imagery
We live in a visual world. We use our eyes to absorb the content that shapes how we perceive an idea, or motivates us to behave or react in a certain way. Consider your first impression when you meet...
View ArticleOn Creating a Great Motion Graphics Video (Part 1)
You don’t have to go far on the web to find an infographic. “There’s something almost magical about visual information,” said the informational designer David McCandless in his 2010 TED Talk. “Coming...
View ArticleLingo Unchained: Giving Your Content Industry Cred
Ever heard the expression “one-legger sales call”? Me neither, until last week. But it’s a perfect example of what, for purposes of this post, I’m calling ”lingo unchained.” Every industry, every...
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Click! Creative Collaboration with a Pro Photographer
One of the most important collaborative partners an art director — or a corporate marketer — can have is a talented and experienced photographer. Long before I was sure of myself I was counting on the...
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For Compelling Content, Speak in a Distinctive Voice
A brand’s voice is at least as important as its identity and design look and feel. By speaking in a consistent voice with a distinct personality and point of view, your audiences will recognize you...
View ArticleHow to Spur Productivity in Your Content Contributors
Procrastination is the norm for vast numbers of writers. This writer in particular. So while claiming the excuse that I was looking for inspiration, I recently paged through my stack of tossed-aside...
View ArticleThe Power of Superior Customer Service
We all know what outstanding customer service isn’t: An experience so bad that you are frustrated, possibly even screaming mad. An experience so bad you lose your temper and say things you didn’t...
View ArticleSix Foolproof Ways to Fill Your Editorial Calendar
For content marketers, an editorial calendar is the ultimate stress reducer. Instead of scrambling to come up with a compelling topic when you have a newsletter to deliver or you’re overdue for a blog,...
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How to Produce a Whiteboard Video
And Reasons to Prefer It Over a Webinar Let’s take as granted that most PowerPoint presentations are needlessly long and severely unattractive. Just thinking about the last one I sat through makes me...
View ArticleDoes Your B2B Marketing Talk Past Your Customers?
The headline on the McKinsey & Company article this week caught my eye: “How B2B companies talk past their customers.” It was an especially timely headline. Our team just finished helping a B2B...
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Jettison the Jargon from Your Marketing Messaging
The quickest way to kill your brand storytelling is to use language that’s overly rationalistic and just plain overly used. Tired jargon not only fails to connect emotionally, it can put your audience...
View Article![Stone the Crows – Transmissions (Live) (2023) [FLAC 24bit/44,1kHz]](http://imghd.xyz/images/2023/08/01/qppovmynef6cb_600.jpg)
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